Zobrazeno 1 - 10 of 21 pro vyhledávání: '"Chyon‐Hwa Yeh"'
2
Consumer behavior of Chinese children: 1995‐2002
Autor: Chyon‐Hwa Yeh, James U. McNeal
Publikováno v: Journal of Consumer Marketing. 20:542-554
Chinese children’s consumer behavior and their influence on the consumer behavior of their parents are examined in a manner that allows comparisons with major findings reported seven years ago. Most noticeable differences are that the children’s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1269c59cdb2908dab14bf92787850107
https://doi.org/10.1108/07363760310499129
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3
A study of children’s consumer socialization in Hong Kong over a five‐year period: income spending and saving
Autor: James U. McNeal, Neil C. Herndon, Chyon‐Hwa Yeh
Publikováno v: Asia Pacific Journal of Marketing and Logistics. 10:48-66
Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive sp
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f0608cd10973da83039807e6794c15d8
https://doi.org/10.1108/13555859810764526
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4
Development of consumer behavior patterns among Chinese children
Autor: Chyon‐Hwa Yeh, James U. McNeal
Publikováno v: Journal of Consumer Marketing. 14:45-59
Explores the consumer behavior patterns of urban Chinese children as a primary and an influence market. Examines, as primary consumers, their income, spending and saving patterns. Finds that they have two different types of income, save over half of
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2361fe416c25aa48de2e4e4b06db5452
https://doi.org/10.1108/07363769710155857
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5
Consumer Behaviour Patterns Among Chinese Children
Autor: Chyon‐Hwa Yeh, James U. McNeal
Publikováno v: Asia Pacific Journal of Marketing and Logistics. 8:3-20
Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b44cbc02d1c0833299722a91309830d7
https://doi.org/10.1108/eb010266
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6
A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States
Autor: Chyon‐Hwa Yeh, Vish R. Viswanathan, James U. McNeal
Publikováno v: Asia Pacific Journal of Marketing and Logistics. 5:56-69
A new research program has been established that determines the nature and extent of consumer socialization of children throughout the industrialized world. The first three nations' children to be studied were those in Hong Kong, New Zealand, and Tai
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f88d4dcff7f95b711b31c5b8c4ba9184
https://doi.org/10.1108/eb010253
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9
Taiwanese Children as Consumers
Autor: Chyon‐Hwa Yeh, James U. McNeal
Publikováno v: European Journal of Marketing. 24:32-43
Driven by the needs of global marketers, a new programme is assessing the beginnings of consumer behaviour among young people of all industrialised nations of the world. The initial effort reported here was a study conducted among Taiwanese children.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::591b248a4ae18629c5f1f20717c2a1a8
https://doi.org/10.1108/03090569010002861
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