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pro vyhledávání: '"Chunyao Ye"'
The influences of product similarity on consumer preferences: a study based on eye-tracking analysis
Publikováno v:
Cognition, Technology & Work. 22:603-613
Product similarity plays an important role in affecting consumer preferences. Although the existing literature discusses consumer preferences or product similarity, there are only a few studies investigating their relationship. The current study expl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9dd3933e28e9115391cbafd09ea5587
https://doi.org/10.1007/s10111-019-00584-1
https://doi.org/10.1007/s10111-019-00584-1
