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The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study

Autor: Chankoo Yeo, Chung Hur, Jiyoung Hwang

Publikováno v: Journal of Brand Management. 27:300-311

This paper examines how styles of thinking across culture affect consumers’ brand perceptions. Two experiments using printed and film stimuli for two brand placements (i.e., foreground vs. background) were conducted with participants from two count

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0d1d24ed71f1ffce3ca3ef3edef35ac1
https://doi.org/10.1057/s41262-019-00181-7

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The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling

Autor: Chankoo Yeo, Seonggoo Ji, Chung Hur

Publikováno v: Sustainability, Vol 11, Iss 21, p 6115 (2019)
Sustainability
Volume 11
Issue 21

The role of the salesperson has been more highlighted in recent research for company profits and sustainable relationship with customers. This study attempts to classify sales behaviors into a conceptual structure of customer orientation and adaptive

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::192632cbe044d8b83641aa1a179d1141
https://doi.org/10.3390/su11216115

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