Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Chull Young Lee"'
Autor:
Chull Young Lee, Jin Hee Kim
Publikováno v:
Korea Jouranl of Communication Studies. 29:155-176
Autor:
Chull Young Lee, Kyoung Sik Cho
Publikováno v:
Korea Jouranl of Communication Studies. 27:149-175
Autor:
Chull Young Lee, Jin Hee Kim
Publikováno v:
Korea Jouranl of Communication Studies. 26:287-313
Autor:
So-Young Lee, Chull-Young Lee
Publikováno v:
Journal of Digital Convergence. 15:99-106
Publikováno v:
Journal of Digital Convergence. 14:157-163
With the rapid expansion of smart-phone based brand app and its marketing implementations, the marketers stake much resources in the success of brand apps so that they are able to reinforce the user satisfaction and intention for repeat use. The purp