Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Chuanmei Zhou"'
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context.
Externí odkaz:
https://doaj.org/article/d8fcfff3bdc64386ae676ec5346a6cd9
Publikováno v:
Electronic Commerce Research.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::baa8345b0ee2a23d77e325f28b32d7e0
https://doi.org/10.1007/s10660-022-09597-x
https://doi.org/10.1007/s10660-022-09597-x
Publikováno v:
Information Processing & Management. 58:102521
Despite researchers has devoted to understanding the impacts of manager response on the helpfulness of online review, the underlying mechanism of how the topic consistency and linguistic style similarity between manager response and corresponding rev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::042770b4e681fd28856d6ecd1552d4ab
https://doi.org/10.1016/j.ipm.2021.102521
https://doi.org/10.1016/j.ipm.2021.102521