Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Chuandi Jiang"'
Autor:
Chuandi Jiang, Xing Zhao
Publikováno v:
American Business Review, Vol 23, Iss 1, Pp 18-34 (2020)
The innovation-performance literature has failed to make a distinction between the effects of incremental and disruptive innovation on multinational enterprise (MNE) performance. The understanding of the role of foreignness has overemphasized the neg
Externí odkaz:
https://doaj.org/article/1d6cba14b9e7475fb35a017074c55cd2
Autor:
Chuandi Jiang, Ronald G. Christian
Publikováno v:
Journal of International Consumer Marketing. 35:180-193
Publikováno v:
Journal of Small Business and Enterprise Development. 28:775-787
PurposeThe purpose of this paper is to examine the role of competitive memory that assists the new ventures to overcome challenges due to the liability of newness in the strategic adaptation stage.Design/methodology/approachThis is a conceptual paper
Autor:
Xiaoruo Xu1, Chuandi Jiang2
Publikováno v:
American Journal of Management. Sep2017, Vol. 17 Issue 3, p89-95. 7p.
Publikováno v:
Multinational Business Review
Multinational Business Review, 2016, 106-122 p
Multinational Business Review, 2016, 106-122 p
Purpose The purpose of this paper is to establish under which conditions researchers should use the constructs cultural intelligence (CQ) and global mindset (GM). The authors further seek to understand the process through which these constructs emerg
Publikováno v:
AMA Summer Academic Conference Proceedings; 2022, Vol. 33, p679-681, 3p
Autor:
Chuandi Jiang, Ramazan H. Arikan
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bffeb97c724511f5a3fa253286400130
https://doi.org/10.1007/978-3-319-66023-3_223
https://doi.org/10.1007/978-3-319-66023-3_223
Publikováno v:
AMA Winter Academic Conference Proceedings; 2016, Vol. 27, pA-11-A-12, 2p