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Publikováno v:
International Journal of Market Research. 63:471-493
The research compares three different market concentration metrics (Concentration Ratio, Herfindahl–Hirschman Index, and Gini Coefficient) over the share of revenue (market share) and their application in consumer packaged goods markets. The metric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30573a80b459e7bd383e1fd317703144
https://doi.org/10.1177/1470785320903978
https://doi.org/10.1177/1470785320903978
