Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Christopher Lawer"'
Publikováno v:
Resilient Communities and the Peccioli Charter ISBN: 9783030858469
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d60f9b4d693227fe0572378b9b9e1a42
https://doi.org/10.1007/978-3-030-85847-6_1
https://doi.org/10.1007/978-3-030-85847-6_1
Autor:
Christopher Lawer, Simon Knox
Publikováno v:
Journal of Product & Brand Management. 15:121-129
PurposeThe purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.Design/methodology/approachThe paper reviews recent analysis of the value and vulnerabilities of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5df27fa061d8d2b7a7f546a1110f6cc4
https://doi.org/10.1108/10610420610658956
https://doi.org/10.1108/10610420610658956
Autor:
Christopher Lawer, Simon Knox
In this paper we explore reverse-market orientation which we define as a market strategy that seeks more explicitly to align with customers to assist them in developing their optimum solution in a given marketplace. Starting from the premise that cus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73f4a2f78697b1bcf36b61a5efe2514b
http://dspace.lib.cranfield.ac.uk/handle/1826/8253
http://dspace.lib.cranfield.ac.uk/handle/1826/8253
Autor:
Simon Knox, Christopher Lawer
Publikováno v:
Evolution of Supply Chain Management ISBN: 9781402078125
This conceptual paper presents an approach to consumer brand management that challenges current practice in the light of sustained criticism of marketing. We propose a reverse market concept that defines markets and marketing activities from an expli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab53fe91182070b63e6dd5113f220e1b
https://doi.org/10.1007/0-306-48696-2_8
https://doi.org/10.1007/0-306-48696-2_8