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Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
This research aims to analyze the influence of User Generated Content (UGC) and Company Generated Content (CGC) as marketing strategies on customer engagement on PT Coca-Cola Indonesia's Instagram. Using observations and questionnaires processed via
Externí odkaz:
https://doaj.org/article/7d97cc2422df4aa6a899631f72d10a16