Zobrazeno 1 - 10
of 281
pro vyhledávání: '"Christopher D. HOPKINS"'
Publikováno v:
Expert Journal of Marketing, Vol 5, Iss 2, Pp 78-91 (2017)
Distracted driving, specifically texting and driving, has become a nationwide public health problem in the U.S. with negative, and potentially fatal consequences. In an effort to combat the growing problem, non-profit organizations, corporations, and
Externí odkaz:
https://doaj.org/article/d665dab5280841649c5cc0c20b2c644b
Publikováno v:
Journal of the Academy of Marketing Science. 50:1052-1070
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ef9ed14cec442521188de05dc165733
https://doi.org/10.1007/s11747-022-00847-w
https://doi.org/10.1007/s11747-022-00847-w
Publikováno v:
Journal of Business Research. 138:146-160
This study examines the often-overlooked effect of product category type—high- vs. low-priced, high- vs. low-frequency, and high- vs. low-perishability—when assessing the effectiveness of product advertisement locations in retailer direct mail fl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::173f2573c804c9bfcb473f59ec3ef261
https://doi.org/10.1016/j.jbusres.2021.09.010
https://doi.org/10.1016/j.jbusres.2021.09.010
Publikováno v:
Journal of Marketing Education. 43:244-259
The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5acb3c15947358ad31f10cd031362761
https://doi.org/10.1177/0273475321995553
https://doi.org/10.1177/0273475321995553
Publikováno v:
Marketing Education Review. 30:236-251
Students’ academic performance is usually evaluated by the final grade in a course. There have been limited studies evaluating psychological student traits directly related to academic performance....
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba04c80831132f9e6f41b738521fc691
https://doi.org/10.1080/10528008.2020.1837634
https://doi.org/10.1080/10528008.2020.1837634
Publikováno v:
Journal of Business Research. 119:13-24
One of the main risks in B2B relationships is the potential for partners to switch to competitors. Decreasing the likelihood of partner switching can result from increasing the partner dependence. To date, there has been little research investigating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5fcded8ebb4252755371b7539e89a146
https://doi.org/10.1016/j.jbusres.2020.07.019
https://doi.org/10.1016/j.jbusres.2020.07.019
Publikováno v:
International Journal of Logistics Research and Applications. 25:101-118
While firms recognise the importance of utilizing suppliers to meet sustainable supply chain management goals, many find environmental strategy difficult to implement. Applying insights from social...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca3d50c0e1d27bee85445a4b4bb3861e
https://doi.org/10.1080/13675567.2020.1797654
https://doi.org/10.1080/13675567.2020.1797654
Publikováno v:
Journal of General Management. Fall2009, Vol. 35 Issue 1, p19-34. 16p. 1 Diagram, 4 Charts.
Autor:
Christopher D. Hopkins, Colleen S. Bourdeau, J. Joseph CroninJr., Duane M. Nagel, Brian L. Bourdeau
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Customer loyalty in the service exchange has been shown to be a primary objective when designing and implementing a marketing or service strategy (Cronin et al. 2000). While the extant literature is replete with examples of the importance of loyalty
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6df4ff23ee6fbd98aab45f9033a74e3c
https://doi.org/10.1007/978-3-030-42545-6_121
https://doi.org/10.1007/978-3-030-42545-6_121
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
To date, research has revealed that the concept of customer loyalty is tantamount to gaining strategic success during customer exchanges (Cronin et al. 2000; Wolter et al. 2017). To this end, this paper seeks to determine the antecedents of enhancing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd4066d00eb958a1eb4b509b650a2925
https://doi.org/10.1007/978-3-030-39165-2_160
https://doi.org/10.1007/978-3-030-39165-2_160