Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Christophe Alaux"'
Autor:
Christophe Alaux, Laura Carmouze
Publikováno v:
Politiques et management public. 38:33-53
Publikováno v:
Management international. 24:139-149
What do individuals know or believe about a city place? What should city managers do in order to develop city branding or change the perceptions of individuals? These questions refer to the place reputation, a managerial concept that city managers ca
Publikováno v:
Gestion et management public [2012-...]
Gestion et management public [2012-..], AIRMAP, 2021, Volume 8 / n° 4 (4), pp.25-50. ⟨10.3917/gmp.084.0025⟩
Gestion et management public : la Revue du RECEMAP
Gestion et management public : la Revue du RECEMAP, AIRMAP, 2021, Volume 8 / n° 4 (4), pp.25-50. ⟨10.3917/gmp.084.0025⟩
Gestion et management public [2012-..], AIRMAP, 2021, Volume 8 / n° 4 (4), pp.25-50. ⟨10.3917/gmp.084.0025⟩
Gestion et management public : la Revue du RECEMAP
Gestion et management public : la Revue du RECEMAP, AIRMAP, 2021, Volume 8 / n° 4 (4), pp.25-50. ⟨10.3917/gmp.084.0025⟩
Cet article a pour objectif de comprendre les differentes formes de relations inter-organisationnelles dyadiques entre les metropoles et les regions francaises, dans le cadre de la definition de leurs strategies d’attractivite territoriale. Nous an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f56df28a09ac6a90049e4f95e7700c99
https://hal.archives-ouvertes.fr/hal-03511441
https://hal.archives-ouvertes.fr/hal-03511441
Autor:
Christophe Alaux
Publikováno v:
Nation Branding in Europe ISBN: 9781003084051
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53b6024360c16d4060d39664da875518
https://doi.org/10.4324/9781003084051-3
https://doi.org/10.4324/9781003084051-3
Publikováno v:
Vie et Sciences de l'Entreprise
Vie et Sciences de l'Entreprise, ANDESE, 2021, pp.109-131
Vie et Sciences de l'Entreprise, ANDESE, 2021, pp.109-131
Cet article cherche a comprendre comment les managers territoriaux se representent le processus de co-construction des services publics locaux. Nous retenons de la litterature un modele de co-construction issu de l’analyse de l’action privee et d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::92e9794015ebaac43764ebc6196295f5
https://hal.archives-ouvertes.fr/hal-03323687
https://hal.archives-ouvertes.fr/hal-03323687
Autor:
Christophe Alaux
Publikováno v:
Encyclopédie du management public ISBN: 9782111621053
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23fff1132b915c88989a8cd61aa3d2a4
https://doi.org/10.3917/scpo.pasqu.2020.01.0344
https://doi.org/10.3917/scpo.pasqu.2020.01.0344
Publikováno v:
International Place Branding Association
International Place Branding Association, Nov 2019, Volos, Greece
HAL
International Place Branding Association, Nov 2019, Volos, Greece
HAL
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b49785ea38b52b5e5a8e24f1f4524aad
https://hal.archives-ouvertes.fr/hal-02468380
https://hal.archives-ouvertes.fr/hal-02468380
Autor:
Edina Soldo, Djelloul Arezki, Laura Carmouze, Léonard Gourbier, Christophe Alaux, Mathilde Dougados, Bérénice Kubler, Emmanuelle Moustier, Khaled Saboune, Bruno Tiberghien, Emil Turc
Publikováno v:
Association Internationale de Recherche en Management Public
Association Internationale de Recherche en Management Public, May 2019, Paris, France
HAL
Association Internationale de Recherche en Management Public, May 2019, Paris, France
HAL
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c833373848cec1ef41c27d8da111c6ed
https://hal-amu.archives-ouvertes.fr/hal-02277941
https://hal-amu.archives-ouvertes.fr/hal-02277941
Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions
Publikováno v:
The Third Annual Conference of the International Place Branding Association
The Third Annual Conference of the International Place Branding Association, Dec 2018, Macao, China
HAL
The Third Annual Conference of the International Place Branding Association, Dec 2018, Macao, China
HAL
International audience; In a globalizing word, cities are under pressure and have to face an increasing competition. Territories are considered as strategic places using public marketing and branding processes. Indeed, city brand strategy defined by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fdad3948f66e4f6cb888451771733e72
https://hal-amu.archives-ouvertes.fr/hal-01959830
https://hal-amu.archives-ouvertes.fr/hal-01959830
Publikováno v:
Governance and Public Management ISBN: 9783319928555
Integration of public and nonprofit marketing issues into the current public administration research agenda is the result of the continued expansion in the last decades of spheres and content of the mentioned domains.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::502997a9e32888fbe8eb8a323eb8d209
https://doi.org/10.1007/978-3-319-92856-2_26
https://doi.org/10.1007/978-3-319-92856-2_26