Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Christoph Pachucki"'
Publikováno v:
International Journal of Contemporary Hospitality Management, 2015, Vol. 27, Issue 7, pp. 1707-1727.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-03-2014-0150
Publikováno v:
Journal of Travel Research. 61:1703-1718
Storytelling constitutes a promising tool in destination brand communication. Yet, although it also emerged as an important research field, studies on how individual story elements impact story persuasiveness are scant. This study investigates the im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b60cf7a426015e0b481aa76a5ea917b7
https://doi.org/10.1177/00472875211046052
https://doi.org/10.1177/00472875211046052
Publikováno v:
Journal of Destination Marketing & Management. 23:100692
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae0b52e915e8c670efd1118666ab8f5e
https://doi.org/10.1016/j.jdmm.2022.100692
https://doi.org/10.1016/j.jdmm.2022.100692
Publikováno v:
International Journal of Contemporary Hospitality Management. 27:1707-1727
Purpose – The purpose of this paper is to identify different types of organizational innovativeness in Austrian hotels and analyze their connection to (innovation) success. In the face of growing international competition, innovation is becoming in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3720c0dd86bacb9503aeecfc734e02da
https://doi.org/10.1108/ijchm-03-2014-0150
https://doi.org/10.1108/ijchm-03-2014-0150
Autor:
Klaus-Peter Fritz, Christoph Pachucki
Publikováno v:
Forschungsfeld Gastronomie ISBN: 9783658051945
Angebotsgestaltung in der Gastronomie gehort zu den mitunter schwierigsten Managementaufgaben. Um Veranderungsprozesse in der Gemeinschaftsverpflegung erfolgreich gestalten zu konnen, ist es daher wichtig, dass Anbieter ihre Zielgruppe kennen und kla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fed5c7e08e77d3738a883d8b5df5d3e3
https://doi.org/10.1007/978-3-658-05195-2_3
https://doi.org/10.1007/978-3-658-05195-2_3
