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Publikováno v:
Drug Information Journal. 43:705-712
Medical communication in the pharmaceutical industry has evolved over the past quarter century along with advances in information technology. The medical information function within the pharmaceutical industry became a distinct entity in the early 19
Autor:
Heather Schiappacasse, Lesley Fierro, Nesreen El-Toukhy, Christine Wyble, Julia Petses, Marybeth Toscano, Andrew Gazo
Publikováno v:
Drug Information Journal. 42:183-191
As mergers have become common in the pharmaceutical industry in the past 15 years, the need to understand the necessary components of a departmental integration is essential. This article outlines the development and execution of an integration plan
Autor:
Ashish Chandra, Christine Wyble
Publikováno v:
Health Care on the Internet. 4:43-50
The Internet has rapidly changed the way health care related products and services are being marketed directly to consumers. Alternative medicine products and service providers are prime examples of direct-to-consumer health care marketing via the In