Výsledky vyhledávání - "Christine Ringler"

As more retailers ask customers for their attitudes following a consumption experience, it becomes increasingly important to understand the role of response modality and customer honesty. This research examines when customers tell “white lies” wh

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0b1ab2edd77f143a65affbeca6807761
https://doi.org/10.1016/j.jbusres.2021.05.014

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The Power of Consequential Product Sounds

Autor: Brett Christenson, Christine Ringler, Nancy J. Sirianni

Publikováno v: Journal of Retailing. 97:288-300

Building on theory in sensory marketing, mental simulation, and cue diagnosticity, this research investigates when consequential product sounds, or ancillary sounds generated by the normal operation of a product, can impact customers’ perceptions a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::735b89390f121b8b1c600d2e6030255d
https://doi.org/10.1016/j.jretai.2020.09.002

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R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption

Autor: Tracy Rank-Christman, Christine Ringler, Maureen Morrin

Publikováno v: Journal of Consumer Psychology. 27:333-340

Little research has focused on understanding how the misuse of consumers' names in the marketplace impacts consumption. Building on the motivation and personal identity threat literatures, we explore the impact of being identified by someone else's g

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a8aaea8160e201f5fa2ff2d9404c1ca4
https://doi.org/10.1016/j.jcps.2016.12.002

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The Abercrombie & Fitch Effect : The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption

Autor: Tobias Otterbring, Nancy J. Sirianni, Christine Ringler, Anders Gustafsson

Publikováno v: Gustafsson, A, Otterbring, T, Ringler, C & Sirianni, N 2018, ' The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers’ Status-Signaling Consumption ', Journal of Marketing Research, vol. 55, no. 1, pp. 69-79 . https://doi.org/10.1509/jmr.15.0247?journalCode=jmkr
Otterbring, T, Ringler, C, Sirianni, N J & Gustafsson, A 2018, ' The Abercrombie & Fitch effect : The impact of physical dominance on male customers’ status-signaling consumption ', Journal of Marketing Research, vol. 55, no. 1, pp. 69-79 . https://doi.org/10.1509/jmr.15.0247

Consumer lay theory suggests that women will spend more money than men in the presence of a physically dominant male employee, whereas theories of intrasexual competition from evolutionary psychology predict the opposite outcome. A retail field study

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3607ec0c224e5d7afa2f5671e6b2bd4
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66408

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An overture to overeating: The cross-modal effects of acoustic pitch on food preferences and serving behavior

Autor: Christine Ringler, Kelly L. Haws, Michael Lowe

Publikováno v: Appetite. 123

Billions of dollars are spent annually with the aim of enticing consumers to purchase food. Yet despite the prevalence of such advertising, little is known about how the actual sensation of this advertising media affects consumer behavior, including

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d215a144a5d385f467ac2467d20e2cfc
https://pubmed.ncbi.nlm.nih.gov/29253670

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