Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Christine CUENCA"'
Publikováno v:
International Place Branding Association
International Place Branding Association, Nov 2019, Volos, Greece
HAL
International Place Branding Association, Nov 2019, Volos, Greece
HAL
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b49785ea38b52b5e5a8e24f1f4524aad
https://hal.archives-ouvertes.fr/hal-02468380
https://hal.archives-ouvertes.fr/hal-02468380
Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions
Publikováno v:
The Third Annual Conference of the International Place Branding Association
The Third Annual Conference of the International Place Branding Association, Dec 2018, Macao, China
HAL
The Third Annual Conference of the International Place Branding Association, Dec 2018, Macao, China
HAL
International audience; In a globalizing word, cities are under pressure and have to face an increasing competition. Territories are considered as strategic places using public marketing and branding processes. Indeed, city brand strategy defined by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fdad3948f66e4f6cb888451771733e72
https://hal-amu.archives-ouvertes.fr/hal-01959830
https://hal-amu.archives-ouvertes.fr/hal-01959830
Publikováno v:
Région et Développement. 27:215-223
The urban population has considerably increased in Morocco since 1950 due to the rural exodus. The urban system is relatively unbalanced and is dominated by the agglomeration of Casablanca. The level of primacy has decreased since the 1970s to the be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::fb0c90b7899ada5886d0e650118c1167
http://region-developpement.univ-tln.fr/fr/pdf/R27/Catin-Cuenca-Kamal.pdf
http://region-developpement.univ-tln.fr/fr/pdf/R27/Catin-Cuenca-Kamal.pdf
Plonger dans l'histoire de la pensée économique pour y retrouver les prémisses d'une pensée urbaine n'est pas seulement un exercice exotique, destiné à faire étalage d'érudition, c'est répondre à une double interrogation : comment l'économ