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pro vyhledávání: '"Christina Uhl"'
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is essentially ineffective if it is not at least somewhat viewable. Ad vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4062ddcf742899e001897bf384883c6
Autor:
Mirjam Stratmann, Carsten Konrad, Harald Kugel, Axel Krug, Sonja Schöning, Patricia Ohrmann, Christina Uhlmann, Christian Postert, Thomas Suslow, Walter Heindel, Volker Arolt, Tilo Kircher, Udo Dannlowski
Publikováno v:
PLoS ONE, Vol 9, Iss 7, p e102692 (2014)
Major depressive disorder is a serious psychiatric illness with a highly variable and heterogeneous clinical course. Due to the lack of consistent data from previous studies, the study of morphometric changes in major depressive disorder is still a m
Externí odkaz:
https://doaj.org/article/e39d639da3464b209f77fecddc74aa8d