Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Christie H. Amato"'
Publikováno v:
Corporate Communications: An International Journal. 20:256-275
Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design/methodology/
Publikováno v:
Social Responsibility Journal. 11:36-55
Purpose – This paper aims to examines whether firms’ eco-friendly advertising claims are supported by environmentally friendly behavior. Design/methodology/approach – The paper develops a game theory model to determine the circumstances under w
Autor:
Louis H. Amato, Christie H. Amato
Publikováno v:
Business Strategy and the Environment. 21:317-325
This paper examines the impact of Newsweek's ‘The Greenest Big Companies in America’ on stock values for large companies. Newsweek ranks the biggest Companies in America from one to 500. An event window of ten days following the rankings release
Autor:
Louis H. Amato, Christie H. Amato
Publikováno v:
Journal of Business Ethics. 107:435-448
This article investigates the effects of firm size, profitability, industry affiliation, and the business cycle on retailer philanthropy. The importance of industry and firm effects on giving was analyzed with regression models using industry-fixed e
Autor:
Louis H. Amato, Christie H. Amato
Publikováno v:
International Journal of Retail & Distribution Management. 37:1057-1076
PurposeThe purpose of this paper is to examine the relationship between manufacturer profit rate and large retailer market share for five matched retailer‐manufacturer groupings.Design/methodology/approachBasic structure‐performance modeling is u
Publikováno v:
Journal of Business Research. 62:1013-1019
Using qualitative methods, the authors examine commitment in the sports industry and specifically in a NASCAR context. Commitment, or the culmination of the customer-service provider relationship, plays a particularly critical role in NASCAR, for whi
Autor:
Christie H. Amato, Louis H. Amato
Publikováno v:
Business & Society. 50:388-416
Global markets challenge multinational corporations to harmonize quality of life (QOL) commitments across a broad spectrum of stakeholders with different corporate responsibility perspectives. Few studies have examined strategic planning issues assoc
Publikováno v:
Journal of Advertising. 36:129-145
The ubiquitous nature of cell phones makes them an ideal advertising vehicle. While the popular press touts the benefits of wireless advertising messages (WAM), few marketing researchers have addressed this advertising innovation. Media uses and grat
Autor:
Louis H. Amato, Christie H. Amato
Publikováno v:
Journal of Business Ethics. 72:229-241
Recent downward trends in corporate giving have renewed interest in the factors that shape corporate philanthropy. This paper examines the relationships between charitable contributions, firm size and industry. Improvements over previous studies incl
Autor:
Louis H. Amato, Christie H. Amato
Publikováno v:
Journal of Marketing Education. 27:41-51
This article examines the relationship between student perceptions of team learning experience and communication style. Student group learning perceptions were evaluated and team communication style was measured using dyads derived from Myers-Briggs