Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Christiana Yosevina"'
Publikováno v:
International Research Journal of Business Studies, Vol 3, Iss 2, Pp 127-138 (2020)
This paper examines how consumers’ WOM-related activity can be steered by marketing measures. By conducting an experimental study using mobile coupons as a novel tool of word of mouth, we specifically investigate how monetary incentives foster send
Externí odkaz:
https://doaj.org/article/c60a06f904b2440ca7574d6aa0c5ee42
Autor:
Tercia, Christiana Yosevina a, *, Teichert, Thorsten b
Publikováno v:
In Australasian Marketing Journal (AMJ) February 2017 25(1):46-56
Autor:
Tercia, Christiana Yosevina1 sevi@pmbs.ac.id, Teicher, Thorsten2
Publikováno v:
International Research Journal of Business Studies. Aug-Nov2020, Vol. 13 Issue 2, p127-138. 12p.
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 5, pp. 827-840.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-12-2015-0186
Publikováno v:
Sustainability; Volume 14; Issue 24; Pages: 16398
Indonesia is a multicultural country with a diversity of flora and fauna, which makes Indonesia one of the most attractive tourist destinations in the world. In 2019, the Indonesian tourism industry became the second-largest foreign exchange contribu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::62768ee2caffa92eacd823796e9851d1
https://doi.org/10.3390/su142416398
https://doi.org/10.3390/su142416398
Publikováno v:
Australasian Marketing Journal. 25:46-56
While word-of-mouth (WOM) activities may be planned by marketers, customers have to execute them. And although marketers may attempt to encourage customers to do so by providing either unconditional or conditional incentives, customers have the ultim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a777795f02384880d3138fc578256493
https://doi.org/10.1016/j.ausmj.2017.01.003
https://doi.org/10.1016/j.ausmj.2017.01.003
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 28:827-840
Purpose The purpose of this paper is to investigate how monetary incentives foster purchase intention in WOM settings. Design/methodology/approach This study investigates offering mobile coupons as an incentive and word-of-mouth (WOM) tool. An empiri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c8427fb7972e85755820475c40f02b0
https://doi.org/10.1108/apjml-12-2015-0186
https://doi.org/10.1108/apjml-12-2015-0186
Publikováno v:
Journal of Destination Marketing & Management. 16:100331
Potential travelers need to anticipate their vacation experiences when making their travel destination choices. Advertisements are used as external stimuli to support the process of consumption vision elaboration by evoking emotions and communicating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed759c1dde62748c3da686c1bdd687a6
https://doi.org/10.1016/j.jdmm.2018.12.005
https://doi.org/10.1016/j.jdmm.2018.12.005
Autor:
Mangus, Stephanie M.1 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Jun2024, Vol. 44 Issue 2, p196-208. 13p.
Publikováno v:
International Research Journal of Business Studies. des2023, Vol. 16 Issue 2, p189-209. 21p.