Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Christian Wiencierz"'
Publikováno v:
International Journal of Strategic Communication. 15:144-158
Communications agencies and communications departments of companies are mutually dependent. The agencies need companies as clients, while the companies need agencies primarily for their expertise a...
Autor:
Marco Lünich, Christian Wiencierz
Publikováno v:
New Media & Society. 24:1751-1770
Open data provide great potential for society, for example, in the field of smart cities, from which all citizens might profit. The trust of these citizens is important for the integration of various data, like sensitive user data, into an open data
Autor:
Anna Dudenhausen, Christian Wiencierz
Publikováno v:
Wert-und Interessenkonflikte in der strategischen Kommunikation ISBN: 9783658356941
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46d8560d57c59b448b43aa8143dffe59
https://doi.org/10.1007/978-3-658-35695-8_8
https://doi.org/10.1007/978-3-658-35695-8_8
Autor:
Stefan Stieglitz, Christian Wiencierz
Publikováno v:
Handbuch Unternehmenskommunikation ISBN: 9783658229320
Handbuch Unternehmenskommunikation ISBN: 9783658038946
Handbuch Unternehmenskommunikation
Handbuch Unternehmenskommunikation ISBN: 9783658038946
Handbuch Unternehmenskommunikation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5742e63dc3cf5c4b614618184f1602a2
https://doi.org/10.1007/978-3-658-22933-7_10
https://doi.org/10.1007/978-3-658-22933-7_10
Publikováno v:
Trust and Communication ISBN: 9783030729448
Strategic communication is undergoing a digital change. Organizations use large amounts of data to automate their strategic communication with the public and relevant stakeholders, i.e. bots take over the task such as creating and distributing conten
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1868794dc9b9262a0487623d0f0e7b2e
https://doi.org/10.1007/978-3-030-72945-5_6
https://doi.org/10.1007/978-3-030-72945-5_6
Autor:
Christian Wiencierz, Ulrike Röttger
Publikováno v:
Public Relations Review. 47:102108
Despite agility’s increased importance for public relations, the change process from traditional, hierarchically structured public relations to a dynamic agile entity has not yet been comprehensively investigated. This article tackles the research
Autor:
Ulrike Röttger, Christian Wiencierz
Publikováno v:
Corporate Communications: An International Journal. 22:258-272
Purpose The purpose of this paper is to illustrate the current state of research on the significance of big data in and for corporate communication and to introduce a framework which provides specific connecting points for future research. This is ac
Publikováno v:
International Journal of Strategic Communication. 9:102-117
Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for
Autor:
Christian Wiencierz
Christian Wiencierz beschreibt einen neuen, interdisziplinären Ansatz, der die für politische Parteien wahlentscheidende, immaterielle Ressource Vertrauen greifbar und operationalisierbar macht. Die repräsentative Befragung zeigt erstmals, dass Pa