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Publikováno v:
International Journal of Market Research. 61:621-634
This study seeks to determine what participants prefer when taking online surveys with regard to conjoint design (number of concepts per screen) and format for grid questions. Respondents were mixed on their preference for two versus three concepts p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68e60a9ac7e134937473398737042637
https://doi.org/10.1177/1470785319873249
https://doi.org/10.1177/1470785319873249
