Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Christian Neuerburg"'
Publikováno v:
Marketing Science. 39:427-447
We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79c5b1a26a26586f3d96e4824ea4dcd4
https://doi.org/10.1287/mksc.2019.1191
https://doi.org/10.1287/mksc.2019.1191
An increasing number of companies engage in the customization of products to reap the benefits of increased sales and the potential to charge higher prices. Online configurators, which allow customers to assemble “customized” versions of a produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::403b7fba682d5c13d1579b21fdc8bffd
https://opus4.kobv.de/opus4-fau/files/21797/j.intmar.2020.05.003.pdf
https://opus4.kobv.de/opus4-fau/files/21797/j.intmar.2020.05.003.pdf
