Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Christian Barrot"'
Publikováno v:
Business Research, Vol 9, Iss 1, Pp 133-155 (2016)
Abstract In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actua
Externí odkaz:
https://doaj.org/article/d5957d23b36f448cb9d5ed850be00e6e
Publikováno v:
Journal of Service Research. 23:53-69
In recent years, service providers have identified the proactive postsales service (PPS) as a viable measure for preempting service failures and their negative consequences. Due to the high costs associated with PPSs, companies are looking for ways t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80e88a39ca487708ea6e35b42c07e3ef
https://doi.org/10.1177/1094670519883347
https://doi.org/10.1177/1094670519883347
Publikováno v:
World Scientific Series in R&D Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60e544c803d7cdc0f54808292e07ad3f
https://doi.org/10.1142/9789811204692_0015
https://doi.org/10.1142/9789811204692_0015
Publikováno v:
Journal of Marketing. 81:49-66
Geographic proximity has become increasingly relevant due to the growing number of marketing services that use consumers’ geographic locations, thus increasing the importance of gaining insights from this information. In five studies (both field an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06e176eaba1d918d3079d1ab08e0660b
https://doi.org/10.1509/jm.16.0057
https://doi.org/10.1509/jm.16.0057
Publikováno v:
International Journal of Research in Marketing. 34:382-398
Rewarding existing customers for the recruitment of new ones has become an increasingly popular acquisition tool for companies. However, when a company rewards the recruitment of a new customer, managers are unaware of whether the rewarded referral w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d71b38dc97bec6ac4e492be17274f7fa
https://doi.org/10.1016/j.ijresmar.2016.11.005
https://doi.org/10.1016/j.ijresmar.2016.11.005
Publikováno v:
Journal of Business Ethics. 156:357-376
Ethical leadership has so far mainly been featured in the organizational behavior domain and, as such, treated as an intra-organizational phenomenon. The present study seeks to highlight the relevance of ethical leadership for extra-organizational ph
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c5cd327edbc197a5175881e378bab50
https://doi.org/10.1007/s10551-017-3577-4
https://doi.org/10.1007/s10551-017-3577-4
Publikováno v:
Business Research, Vol 9, Iss 1, Pp 133-155 (2016)
In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73a19a07996224deec13e2cf3f507b3d
https://doi.org/10.1007/s40685-016-0027-6
https://doi.org/10.1007/s40685-016-0027-6
Publikováno v:
International Journal of Research in Marketing. 32:449-452
Referral programs have become a popular tool to use the customer base for new customer acquisition. We replicate the work of Schmitt et al. ( 2011 ) who find that referred customers are more loyal and valuable than customers acquired through other ch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11c421447fce5ff86e545e9476712788
https://doi.org/10.1016/j.ijresmar.2015.09.004
https://doi.org/10.1016/j.ijresmar.2015.09.004
Publikováno v:
Schmalenbach Business Review. 67:73-91
Book pricing is problematic for two main reasons. First, because legal restrictions make pricing decisions irreversible. Second, because publishers must set prices for many books every year. Therefore, a sound knowledge of consumer reaction to price
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa818e8a1a4c0f03c91d68549e24ddfc
https://doi.org/10.1007/bf03396924
https://doi.org/10.1007/bf03396924
Publikováno v:
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 66:601-624
Deckungsbeitrag; Entscheidungsmodell; Internet; Konversionsrate; Kundenakquisition. Previous research has shown that targeting has helped companies to significantly increase the conversion rate for customer acquisition and, hence, conversion rates ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::703bee01989ffa17678fc42d28a3ea01
https://doi.org/10.1007/bf03372908
https://doi.org/10.1007/bf03372908