Výsledky vyhledávání - "Christensen Sverre Riis"

Akademický článek

Emotional Responses to Top Politicians in a General Election

Autor: Hansen Flemming, Lundsteen Steen, Christensen Sverre Riis

Publikováno v: Nordicom Review, Vol 28, Iss 2, Pp 63-79 (2007)

Voting behaviour has been studied as a specific form of individual behaviour and has primarily been seen as the result of reflection and deliberation on behalf of the individual. In general consumer behaviour research, the focus is increasingly on th

Externí odkaz: https://doaj.org/article/f6f5ccb4151d4e869affb4db0238f516

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Akademický článek

Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses.

Autor: Christensen, Sverre Riis¹

Publikováno v: International Journal of Market Research. 2006, Vol. 48 Issue 1, p61-80. 20p. 11 Charts, 2 Graphs.

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Kniha

Emotions, advertising and consumer choice [elektronicky zdroj] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

Autor: Hansen, Flemming

Externí odkaz: Kolekce e-knih KNAV

Akademický článek

EMOTIONAL RESPONSES: A NEW PARADIGM IN COMMUNICATION RESEARCH.

Autor: Hansen, Flemming, Christensen, Sverre Riis, Lundsteen, Steen, Percy, Larry

Publikováno v: Advances in International Marketing. 2007, Vol. 7 Issue 18, p93-114. 22p. 3 Diagrams, 3 Charts, 2 Graphs.

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Periodical

Benchmarking by Listening to the Customer.

Autor: Christensen, Sverre Riis

Publikováno v: European Retail Digest. Summer97, Issue 15, p7. 5p.

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Akademický článek

Modelling emotional and attitudinal responses as drivers of sponsorship value.

Autor: Hansen, Flemming¹, Martensen, Anne¹, Christensen, Sverre Riis¹

Publikováno v: International Journal of Sports Marketing & Sponsorship. Oct2005, Vol. 7 Issue 1, p75-80. 6p.

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