Zobrazeno 1 - 10 of 21 pro vyhledávání: '"Christel de Lassus"'
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Akademický článek
I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS
Autor: Christel de LASSUS, Maria MERCANTI-GUERIN
Publikováno v: Management & Marketing, Vol XI, Iss 2, Pp 209-224 (2013)
Whilst confidence in certain companies has fallen as a result of the feeling amongst consumers that their private life has been violated, it would seem that at the same time, consumers are very eager to know more about the private life of the blogger
Externí odkaz: https://doaj.org/article/11113c8a6da4421e870d85f83b6e4e57
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2
Quand l'expérientiel en luxe se construit sur Instagram : Synergie ou bataille entre marques et directeurs artistiques ?
Autor: Maria Mercanti-Guérin, Christel de Lassus, Christophe Bezes
Publikováno v: Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2021, Cahier : Le marketing expérientiel du luxe : Quels sont les enjeux et les défis des maisons de luxe pour répondre aux besoins (fonctionnels, relationnels, technologies et émotionnels) de leurs clients ? Coordonné par Wided BATAT, Management & Avenir 2021 (N°123), pp.P.141 à 160. ⟨10.3917/mav.123.0141⟩
International audience; Instagram has become the preferred social network for luxury brands that actively develop their events there. Among the many strategies of presence on this network is the highlighting of content and accounts by artistic direct
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d606988bd8ec27ba01e50cb4a863fdec
https://hal.archives-ouvertes.fr/hal-03264508/document
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3
How second-generation consumers choose where to shop: A cross-cultural semiotic analysis
Autor: Christel de Lassus, Denis Darpy, Virginie Silhouette-Dercourt
Publikováno v: Journal of Retailing and Consumer Services. 21:1059-1067
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers ma
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::898091d24b4dd51046e3213de94f6476
https://doi.org/10.1016/j.jretconser.2014.06.011
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4
Using Greimas' semiotics in ethnic consumers' research
Autor: Virginie Silhouette-Dercourt, Christel de Lassus
Publikováno v: International Journal of Market Research
International Journal of Market Research, World Advertising Research Center, 2016, 58 (2), ⟨10.2501/ijmr-2015-066⟩
International audience; With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets. The o
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8a457d87f77471ea99847690695d955
https://hal.archives-ouvertes.fr/hal-01366360
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6
Shopping for kids' luxury brands: young mothers' identity quest in retail spaces
Autor: Christel de Lassus, Virginie Silhouette-Dercourt
Publikováno v: 2nd International Colloquium on Kids and Retailing "Future trends"
2nd International Colloquium on Kids and Retailing "Future trends", ESSCA, Jun 2015, Budapest, Hungary
International Journal of Retailing & Distribution Management
International Journal of Retailing & Distribution Management, 2016
International Journal of Retail and Distribution Management
International Journal of Retail and Distribution Management, Emerald, 2016, 44 (11), pp.1084-1099. ⟨10.1108/IJRDM-08-2015-0133⟩
Purpose The purpose of this paper is to focus on mothers as key influencers in luxury retailing contexts. Design/methodology/approach Using a semiotic interpretation of mothers’ discourses, the authors underline the identity motivations for purchas
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1087869b555ed34bd2178832364abd86
https://hal.archives-ouvertes.fr/hal-01367105
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7
Persuader l'internaute en exposant volontairement sa vie privée Le cas des blogueuses de mode
Autor: Christel de Lassus, maria mercanti-guérin
Publikováno v: Revue Française du Marketing
Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2014, pp.7-26
HAL
Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2014
International audience
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6a08c77d8a96f0a420a5c2cd47f1624e
https://hal.archives-ouvertes.fr/hal-02054888
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10
Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis
Autor: Christel de Lassus, N. Anido Freire
Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2014, 21 (1), pp.61-68. ⟨10.1016/j.jretconser.2013.08.005⟩
International audience; Using semiotic analysis and a netnographic approach, this study examines the motivations of luxury buyers toward pop-up stores in France. It reveals their motivations in relation to this new kind of retailing in the luxury sec
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39eb7202f48841434262352b1059a971
https://hal-upec-upem.archives-ouvertes.fr/hal-01128198
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