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Publikováno v:
Kellogg School of Management Cases. :1-18
Technology projects are inherently risky; research shows that large IT projects succeed as originally planned only 28 percent of the time. Building flexibility, or real options, into a project can help manage this risk. Furthermore, the management fl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::192d1cccd01e8a9a46ecff42051a7840
https://doi.org/10.1108/case.kellogg.2016.000368
https://doi.org/10.1108/case.kellogg.2016.000368
Publikováno v:
Data-Driven Marketing; 2012, p275-277, 3p
Autor:
Glen Arnold
Were you looking for the book with access to MyFinanceLab? This product is the book alone, and does NOT come with access to MyFinanceLab. Buy Corporate Financial Management, plus MyFinanceLab with Pearson eText, 5/e (ISBN 9780273759003) if you need a
Autor:
Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to s
Autor:
Paul B. Carroll, Chunka Mui
”This book is your chance to learn from others'mistakes.”-- EntrepreneurIn the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell,