Zobrazeno 1 - 10
of 82
pro vyhledávání: '"Chris Janiszewski"'
Autor:
Cammy Crolic, Chris Janiszewski
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Attitudes, particularly negative attitudes toward experiential goods, are difficult to change. As a result, people tend to choose and consume experiential goods from their preferred subcategory (e.g., prefer impressionist art so primarily choose to v
Externí odkaz:
https://doaj.org/article/4aca0beb706543c9a47ac3247bafe72e
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-6 (2022)
Abstract One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries.
Externí odkaz:
https://doaj.org/article/061c9e237b9c4e32abedf51fccd459cd
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Many tasks in everyday life (e.g., making an accurate decision, completing job tasks, and searching for product information) are extrinsically motivated (i.e., the task is performed to gain a benefit) and require mental effort. Prior research shows t
Externí odkaz:
https://doaj.org/article/b7b74082eed44563bff39a3a26eaa399
Publikováno v:
Scientific Reports, Vol 12, Iss 1, Pp 1-1 (2022)
Externí odkaz:
https://doaj.org/article/d23f40ee08374f078bc50d7577ca03dd
Publikováno v:
The Cambridge Handbook of Consumer Psychology ISBN: 9781009243957
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::208802a6a25635a08d01939b6ee38017
https://doi.org/10.1017/9781009243957.027
https://doi.org/10.1017/9781009243957.027
Publikováno v:
Journal of Consumer Psychology. 32:175-193
Publikováno v:
Journal of Consumer Psychology. 31:633-646
Publikováno v:
Journal of Consumer Psychology. 32:87-96
Publikováno v:
Journal of Marketing. :002224292311721
This research investigates how a price promotion on a fast-moving consumer good influences the sales of substitute products in a retail shelf/online display. An analysis of supermarket yogurt data finds that when non-promoted products are strong subs
Autor:
Felipe M. Affonso, Chris Janiszewski
Publikováno v:
Journal of Marketing. :002224292211422
Visual marketing communications consist of two components: (1) semantic content (e.g., headings, images, copy) that communicates a brand's positioning, benefits, and personality and (2) visual design (e.g., font selection, image size, the organizatio