Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Chris Barnham"'
Autor:
Chris Barnham
Publikováno v:
Sign Systems Studies, Vol 48, Iss 1 (2020)
Peirce’s semiotics is well known for advocating a triadic, rather than a dyadic, sign structure, but interpretations of how such a structure works in practice have varied considerably. This paper argues that the Peircean ‘object’ is central to
Externí odkaz:
https://doaj.org/article/4f7a832abccc402da8ede6b06992063e
Autor:
Lauren Schrock, Mark Saunders, Anca Yallop, Maria Di Domenico, Wendy Hein, Mark Thorpe, Chris Barnham
Publikováno v:
International Journal of Market Research. 64:560-561
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5ac5d27339e5ffd992a9286f7d1806b
https://doi.org/10.1177/14707853221104516
https://doi.org/10.1177/14707853221104516
Autor:
Chris Barnham
Publikováno v:
International Journal of Market Research. 61:478-491
The notion of “meaning” is central to marketing because it is only through the making of meaning that “added value” can be created. The marketing profession has several models of how such meaning is created, but Peircean semiotics can shed fu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24d022dd3c63fdb929ff926a9ebe110e
https://doi.org/10.1177/1470785319851317
https://doi.org/10.1177/1470785319851317
Autor:
Chris Barnham
Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that'distorts', in some way, our understanding of the empirical world. Such a
Autor:
Chris Barnham, Deana Birch, Salena Casha, Sarah Evans, Myra Fiacco, Carla Vonzale Lewis, Melissa Eskue Ousley, K.M. Pohlkamp, Milly Thiringer, Cimone Watson, Dave Wickenden, Ashley Williams, Tracy Renee Wolfe
This short story collection is comprised of carefully crafted tales, designed to ignite our internal flames. Including a variety of genres, each story comes from the imagination or history of a Filles Vertes Publishing team member, intern, or contest
Autor:
Chris Barnham
Jacob Wesson is a timecop from 2040, sent back to WWII London to stop the assassination of Britain's war leader. The assignment plays out with apparent ease, but the jump home goes wrong, stranding Jake in war-ravaged 1944. Jake's team, including his
Autor:
Chris Barnham
Publikováno v:
International Journal of Market Research. 57:837-854
The way in which quantitative research and qualitative research are conventionally contrasted with each other runs along familiar lines – the former is seen as offering 'hard', 'factual' data, while the latter is depicted as softer, as providing de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e49d7db6b6480fb8ae05c51941dd842d
https://doi.org/10.2501/ijmr-2015-070
https://doi.org/10.2501/ijmr-2015-070
Publikováno v:
Journal of Consumer Behaviour. 13:9-17
This paper proposes a novel environmental marketing approach in which the adoption of greener consumer behaviours is encouraged by repositioning them as normal. The research was undertaken in order to help explain the disappointing performance of gre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a447e9d6736ac93ab7e27980c87a7ad
https://doi.org/10.1002/cb.1439
https://doi.org/10.1002/cb.1439
Autor:
Chris Barnham
Publikováno v:
International Journal of Market Research. 54:485-502
It is an implicit tenet of qualitative market research that it is possible to find out what the consumer ‘really thinks’. Our research language reflects this - we talk about ‘depth’, ‘probing’ and ‘getting under the surface’ of otherw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d3145ea3bd557ef87ceb859de292c5f
https://doi.org/10.2501/ijmr-54-4-485-502
https://doi.org/10.2501/ijmr-54-4-485-502