Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Chovancová Miloslava"'
Publikováno v:
Management şi Marketing, Vol 14, Iss 2, Pp 176-187 (2019)
Companies aspire to fulfil consumers’ needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furth
Externí odkaz:
https://doaj.org/article/9abfb1e631bb4da3b8e648332d27c28e
Publikováno v:
Management şi Marketing, Vol 14, Iss 1, Pp 14-30 (2019)
The study aims to enhance the customer experience on hotel websites in the context of venue’s booking channels to others. The online filed survey is conducted with 321 internet bookers. The exploratory factor analysis is adopted to analyze the data
Externí odkaz:
https://doaj.org/article/860abda41b87421b80d78cbffe1e40a5
Publikováno v:
Journal of Competitiveness, Vol 4, Iss 2, Pp 3-19 (2012)
In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in different industrial and cultu
Externí odkaz:
https://doaj.org/article/dee54ad5117b4e4f9700ba47bc459cfa
Autor:
Kwarteng, Michael Adu, Jibril, Abdul Bashiru *, Nwaiwu, Fortune, Pilík, Michal, Chovancova, Miloslava
Publikováno v:
In International Journal of Information Management June 2021 58
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism; May2024, Vol. 25 Issue 3, p545-569, 25p
Autor:
Nsiah, Takyi Kwabena1 takyi@utb.cz, Chovancová, Miloslava1 chovancova@utb.cz, Cleophas, Attor1 attor@utb.cz, Asamoah, Comfort Adebi1 asamoah@utb.cz
Publikováno v:
Proceedings of the International Conference on Business Excellence. 2023, Vol. 17 Issue 1, p1019-1035. 17p.
Publikováno v:
Journal of Sustainable Development. 9(23):29-43
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=820895
Akademický článek
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Publikováno v:
Cogent Business and Management
In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2849::01a4d64c9bdfb1fb196f9cf35d2e3325
http://publikace.k.utb.cz/handle/10563/1011535
http://publikace.k.utb.cz/handle/10563/1011535
Publikováno v:
International Journal of Contemporary Management. 15(1):7-32
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=522665