Zobrazeno 1 - 10
of 288
pro vyhledávání: '"Chování spotřebitele"'
Publikováno v:
E+M Ekonomie a Management. 24:136-152
The humankind finds itself facing unparalleled situation since the worldwide outbreak of the COVID-19 created significant changes in societies worldwide. This paper aims to assess the initial response of consumers in the Slovak Republic during the ea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efb0f077a5822ac42d53663200929379
https://doi.org/10.15240/tul/001/2021-2-009
https://doi.org/10.15240/tul/001/2021-2-009
Autor:
Markéta Novotná, Eliška Beckertová
Publikováno v:
Trendy v podnikání, Vol 10, Iss 2, Pp 15-23 (2020)
The paper focuses on the spatial behaviour of visitors in the context of current megatrends. It aims to identify and characterize the spatial behaviour of the Czech users of the Airbnb service. Firstly, there is a theoretical-methodological and conce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be4097fbcd55c69bd4d6c5a95a56baeb
https://drive.google.com/file/d/1r3Hg5PcrPUGOmGx6yVMNAnx1uJCaRuBA/view
https://drive.google.com/file/d/1r3Hg5PcrPUGOmGx6yVMNAnx1uJCaRuBA/view
Autor:
Borýsková, Nikola
This thesis aims to determine the e ect of weather conditions on online fashion purchases in the Czech Republic. Even though various studies have proved the impact of weather for instance on people's time allocation, mood or con- sumer behaviour in a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d4c180fcb762bfcf129bb026eba67574
http://www.nusl.cz/ntk/nusl-506308
http://www.nusl.cz/ntk/nusl-506308
Autor:
Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::0118a9f8e14e2d0f8ee6fcda48052d19
http://www.nusl.cz/ntk/nusl-523894
http://www.nusl.cz/ntk/nusl-523894
Autor:
Vymětalová, Simona
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Ev
Externí odkaz:
http://www.nusl.cz/ntk/nusl-416824
Autor:
Žochová, Denisa
Diploma thesis focuses on framing effect as cognitive prejudice demonstrating human irrationality. Moreover, the thesis offers recommendations applicable for marketing activities and communication regarding price. The recommendations are based on ana
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429921
Autor:
Pekárek, Ondřej
Pekárek, O. Consumer behaviour on the market with sports nutrition supplements. Diploma thesis. Brno: Mendel University, 2020. This thesis deals with the consumer behaviour of generation Y on the market with sports nutrition supplements. The aim of
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429863
Autor:
Matějková, Veronika
Matějková, V. Consumer Behavior on the Wine Market in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. The Diploma thesis deals with the behavior of consumers aged 18-26 on the wine market in the Czech Republic. It include
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429843
Autor:
Hůdová, Daniela
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech Republic and the USA. It provides knowledge of the market with alcoholic beverages in the Czech Republic and the USA. It identifies a typical consumer
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429808
Autor:
Galušková, Klára
This diploma thesis deals with consumer behavior and loyalty in the Coffee market in the Czech republic. It contains a brief overview of the Coffee market in the Czech Republic, its size and its evolution. It maps the Coffee house market and based on
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429793