Zobrazeno 1 - 1
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pro vyhledávání: '"Choong Shu Ching"'
Autor:
Liem Gai Sin, Yap Wen Yan, Choong Shu Ching, Dilip D, Chin Pei Wen, Theofilus Welyna Putra, Somya Agarwal, Lew Ke Er, Daisy Mui Hung Kee, Rudresh Pandey, Rupesh Sinha
Publikováno v:
International Journal of Accounting & Finance in Asia Pasific. 4:37-50
The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed surve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abc48edc3d55c1155c94f2a376c26e14
https://doi.org/10.32535/ijafap.v4i1.1031
https://doi.org/10.32535/ijafap.v4i1.1031
