Výsledky vyhledávání - "Choong Hoon Lim"

The impact of environmental barriers on attendance of outdoor and indoor professional sports: the case of the South Korean soccer, baseball and basketball leagues

Autor: Seomgyun Lee, Taeyeon Oh, Choong Hoon Lim

Publikováno v: Sport, Business and Management: An International Journal. 12:496-516

PurposeThis study sought to determine if environmental barriers (i.e. air pollution, temperature and precipitation) affect outdoor (i.e. soccer and baseball) and indoor (i.e. basketball) professional sport attendance in South Korea.Design/methodology

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c3f7b188413386b908b33e424b6f9e89
https://doi.org/10.1108/sbm-06-2021-0067

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Exploring the Impact of Emotions Induced by the Olympic Games on the Consumption Values, Attitudes and Purchase Intention Toward the Olympic Sponsor

Autor: Tae Hoon Lee, Inae Oh, Choong Hoon Lim, Jisuk Chang

Publikováno v: Research in Dance and Physical Education. 5:11-30

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::61250c534fc9082d40ee5ba059ba3586
https://doi.org/10.26584/rdpe.2021.08.5.2.11

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Validation of Social Live Streaming Sports Broadcasting Jockey (BJ) Brand Image Scale

Autor: Jisuk Chang, Choong Hoon Lim, Inae Oh, Hong Wei Yang

Publikováno v: Korean Journal of Sport Management. 26:30-47

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2a00d50af0c6ef3f7cf9a4425ea4ac02
https://doi.org/10.31308/kssm.26.2.30

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Team Competence and Warmth’s Influence on Perceived Value and Media Consumption Intentions : As Moderated by Interdependent Self-Construal

Autor: Woo-Seok Jang, Jisuk Chang, Choong Hoon Lim, Inae Oh

Publikováno v: Korean Journal of Sports Science. 30:613-634

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::349f743ecd75c6e30b33bd82e8aab57a
https://doi.org/10.35159/kjss.2021.4.30.2.613

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Examining the relationship for sport motives, relationship quality, and sport consumption intention

Autor: Susan R. Hutchinson, Choong Hoon Lim, Bomin Paek, Alan L. Morse

Publikováno v: Sport Management Review. 24:322-344

As the sport industry becomes progressively competitive, most professional teams focus on ways to develop a long-term relationship with fans. One such strategy is sport marketing intended to enhanc...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e7708e0b0cc20a04e3106b2a1b31e15a
https://doi.org/10.1016/j.smr.2020.04.003

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Programming-Based Intervention: A Cross-Cultural Examination of the Role of Nonviolent Mediated Sports Content on Youth-Aggression Reduction

Autor: Paul M. Pedersen, Evan L. Frederick, Choong Hoon Lim, Sang Keon Yoo, Joon-Ho Kang

Publikováno v: Journal of Sports Media. 15:1-28

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b1d3fd8253d0c9d2854e89994fd71b80
https://doi.org/10.1353/jsm.2020.0004

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Akademický článek

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser.

Autor: Youngjin Hur¹, Choong Hoon Lim², Dong-Chun Won³, Sun-Yong Kwon⁴

Publikováno v: Sport Marketing Quarterly. Dec2018, Vol. 27 Issue 4, p275-286. 12p.

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Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Autor: Sun-Yong Kwon, Dong-Chun Won, Choong Hoon Lim, Youngjin Hur

Publikováno v: Sport Marketing Quarterly. 27:275-286

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b791bf3eb530642ae87f254ae97c06c5
https://doi.org/10.32731/smq.274.122018.06

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Akademický článek

SPONSORSHIP INFORMATION RECEPTION AND PROCESSING: EXPLICIT AND IMPLICIT MEMORY OF IN-GAME ADVERTISING.

Autor: CHOONG HOON LIM¹, YOUNGJIN HUR² youngjinhur@gmail.com, SONG MI SONG¹

Publikováno v: Social Behavior & Personality: an international journal. 2018, Vol. 46 Issue 6, p935-951. 17p.

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Sponsorship Information Reception and Processing: Explicit and Implicit Memory of In-Game Advertising

Autor: Song Mi Song, Choong Hoon Lim, Youngjin Hur

Publikováno v: Social Behavior and Personality: an international journal. 46:935-952

Researchers have attempted to identify the impact of sponsors' advertising on spectators at sports events, but it is necessary to understand the dynamic mechanisms of the effect of advertising on signboards at these events. Thus, our primary purpose

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::47eda5115d0873c6e19110bc228eb1db
https://doi.org/10.2224/sbp.6803

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