Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Chongmoo Woo"'
Autor:
Morris, Jon D.1 jonmorris@adsam.com, Chongmoo Woo1 chongmoo@ufl.edu, Geason, James A.1 jgeason@grove.ufl.edu, Jooyoung Kim1 jykim@ufl.edu
Publikováno v:
Journal of Advertising Research. May/Jun2002, Vol. 42 Issue 3, p7-17. 11p. 2 Diagrams, 6 Charts.
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Spring2003, Vol. 25 Issue 1, p25. 19p.
Publikováno v:
Journal of Targeting, Measurement & Analysis for Marketing. Oct2005, Vol. 14 Issue 1, p79-98. 20p. 4 Diagrams, 4 Charts.
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 14:79-98
The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo, proposed two routes to attitude change: central and peripheral. The central route emphasises a high relevance of the message to the individual. In the peripheral route, the indi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::710f273cac33a16b26b7eecab2750f5e
https://doi.org/10.1057/palgrave.jt.5740171
https://doi.org/10.1057/palgrave.jt.5740171
Publikováno v:
Journal of Current Issues & Research in Advertising. 25:25-43
A major concern about surveying on the Internet is the comparative reliability and mediated validity of the medium. To date, however, relatively little research has been conducted regarding this issue. The purpose of this study is to investigate the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bdc7a92e12ce355184d6eb5b13c6ef3
https://doi.org/10.1080/10641734.2003.10505139
https://doi.org/10.1080/10641734.2003.10505139
Publikováno v:
Journal of Advertising Research. 42:7-17
This robust structural modeling study, with over 23,000 responses to 240 advertising messages, found that affect when measured by a visual measure of emotional response dominates over cognition for predicting conative attitude and action.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ba6c8006bfc0064d56be3a325eb90cb
https://doi.org/10.2501/jar-42-3-7-17
https://doi.org/10.2501/jar-42-3-7-17
Autor:
Ger, Güliz1, Yenicioglu, Baskin1, Gulas, Charles S.2, McKeage, Kim3, ChongMoo Woo4, Morris, Jon D.4, Sanghoon Lee5
Publikováno v:
Advances in Consumer Research. 2004, Vol. 31 Issue 1, p462-476. 15p. 2 Diagrams.