Zobrazeno 1 - 3
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pro vyhledávání: '"Chong, Chooi Ling"'
Autor:
Lau, Patricia Yin Yin, Tong, Jane L.Y. Terpstra, Lien, Bella Ya-Hui, Hsu, Yen-Chen, Chong, Chooi Ling
Publikováno v:
In Journal of Retailing and Consumer Services March 2017 35:20-26
Publikováno v:
Activities, Adaptation & Aging; Apr-Jun2024, Vol. 48 Issue 2, p359-385, 27p
Autor:
CHONG, CHOOI LING
This research explores how consumer identity evolves in the online setting. The digitalised world has transformed business structures and consumer consumption models. It has changed how consumers experience and consume cultural products such as Korea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a63de1915b8c2178724e3b93f9f827d6
