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pro vyhledávání: '"Chlebounová, Pavla"'
Autor:
Chlebounová, Pavla
This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context
Externí odkaz:
http://www.nusl.cz/ntk/nusl-113466
Autor:
Chlebounová, Pavla
This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::1e3af8ee5062a850e301d918fae34e70
http://www.nusl.cz/ntk/nusl-113466
http://www.nusl.cz/ntk/nusl-113466
Autor:
Chlebounová, Pavla
The main subject of the final Bachelor thesis The legal and the ethic regulation in advertising is summary of Czech legal rules in connection with advertising. It describes mainly ethic point of view according to Codex of Advertising. Practical part
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::7d76cd44b3508b041121128dbb96a1b2
http://www.nusl.cz/ntk/nusl-10084
http://www.nusl.cz/ntk/nusl-10084