Zobrazeno 1 - 10
of 113
pro vyhledávání: '"Chiung Wen Hsu"'
Publikováno v:
IEEE Access, Vol 9, Pp 52728-52740 (2021)
The reduction in government support and the rapid growth in the number of nonprofit organizations have made them face fierce competition for charitable donations. Identifying valuable donors and developing effective marketing strategies can contribut
Externí odkaz:
https://doaj.org/article/5d4745d7973f4dfebfd425eceddca135
Autor:
Jen-Ruei Fu, Chiung-Wen Hsu
Publikováno v:
Industrial Management & Data Systems.
PurposeThis study examines factors influencing viewers' impulse buying intention in live streaming. The authors draw upon the value theory to theorize how the product (i.e., local presence) and para-social interaction (PSI) in live-streaming shopping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a9a34310592eeac0e220f8c3f78b2d2
https://doi.org/10.1108/imds-03-2022-0171
https://doi.org/10.1108/imds-03-2022-0171
Autor:
Chiung-Wen Hsu
Publikováno v:
Aslib Journal of Information Management.
PurposeThe author examined effects of endorser type and message framing on visual attention and ad effectiveness in health ads, including the moderator of involvement. This paper aims to discuss this issue.Design/methodology/approachAn experiment was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb99984e6619727532759a6467f72888
https://doi.org/10.1108/ajim-03-2022-0108
https://doi.org/10.1108/ajim-03-2022-0108
Autor:
Chiung-wen Hsu, Yun-Chung Tang
Publikováno v:
The COVID-19 Pandemic and Risks in East Asia ISBN: 9781003286684
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdba5d4ada1a13b335aede3a37cf4f3f
https://doi.org/10.4324/9781003286684-3
https://doi.org/10.4324/9781003286684-3
Autor:
Chiung-Wen Hsu, Jen-Ruei Fu
Publikováno v:
Proceedings of the Americas Conference on Information Systems (AMCIS); 2023, p1-5, 5p
Autor:
JenRuei Fu, Chiung Wen Hsu
Publikováno v:
Proceedings of the Americas Conference on Information Systems (AMCIS); 2023, p1-5, 5p
Publikováno v:
IEEE Access, Vol 9, Pp 52728-52740 (2021)
The reduction in government support and the rapid growth in the number of nonprofit organizations have made them face fierce competition for charitable donations. Identifying valuable donors and developing effective marketing strategies can contribut
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::74a9bfb26fca60c5e4bde3afe3755e87
https://doi.org/10.1109/access.2021.3066713
https://doi.org/10.1109/access.2021.3066713
Autor:
Cheng-Chung Peng, Chiung-Wen Hsu
Publikováno v:
Informatics for healthsocial care. 47(3)
This study aimed to provide an integrated model that examines the determinants of older adults' intention to use mobile registration applications (apps) based on UTAUT, and the role of aging factors including perceived physical condition, technology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::79f74f69c99dbfce91ba9917638a89b8
https://pubmed.ncbi.nlm.nih.gov/34672853
https://pubmed.ncbi.nlm.nih.gov/34672853