Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Chiquan Guo"'
Autor:
Chiquan Guo1 chiquan.guo@utrgv.edu, Hossain, Md Noman2 mdnoman.hossain@cwu.edu, Kroll, Mark J.3 mark.kroll@utrgv.edu, Elnahas, Ahmed4 ahmed.elnahas@utrgv.edu, Ater, Brandon5 brandon.d.ater@gmail.com
Publikováno v:
R&D Management. Jun2024, Vol. 54 Issue 3, p609-627. 19p.
Autor:
Chiquan Guo, Yong Wang
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 1, pp. 107-123.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-01-2015-0014
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2015, Vol. 27, Issue 4, pp. 582-599.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-07-2014-0116
Publikováno v:
Industrial Marketing Management. 91:55-63
Conventional wisdom posits that a long-term orientation with important partners such as key suppliers and clients is essential for superior performance. This study critically examines this business tenet by studying the relationship between duration
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9b7b867a1e71dcd7e22b13a2a859850
https://doi.org/10.1016/j.indmarman.2020.08.014
https://doi.org/10.1016/j.indmarman.2020.08.014
Publikováno v:
Industrial Marketing Management. 91:323-337
Opportunistic behavior has been the main threat in cross-cultural supply chains. Drawing on institutional theory, we investigated how Chinese export firms facing cultural differences reduce foreign distributors' opportunism through differentiated con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7841d5d1f40b3e04de31b6008c69874
https://doi.org/10.1016/j.indmarman.2020.09.014
https://doi.org/10.1016/j.indmarman.2020.09.014
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f86df730f002b199a762a0a5d71cce73
https://doi.org/10.2139/ssrn.4085683
https://doi.org/10.2139/ssrn.4085683
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1242-1254
Purpose The purpose of this paper is to propose the self-presentation styles of advertising influence consumer self-image, which in turn influence purchase intention. Design/methodology/approach Using virtual brands as stimuli in a series of experime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71eb0a62878dca3414fc79b668b06260
https://doi.org/10.1108/apjml-03-2019-0150
https://doi.org/10.1108/apjml-03-2019-0150
Publikováno v:
International Marketing Review. 38:46-69
PurposeDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this paper is to revi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7017481ace07e0eabe055a22b264e7c
https://doi.org/10.1108/imr-01-2019-0028
https://doi.org/10.1108/imr-01-2019-0028
Autor:
Chiquan Guo, Chengyan Zeng
Anime (animated films) and manga (comic books) fans are easily misunderstood and can even face prejudice. In fact, they are considered nerds or weirdoes in the eye of many people. This is an unfortunate happenstance for two simple reasons. First, it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a262ab6d2c1bd0653246b5f1af6e604a
https://doi.org/10.4018/978-1-7998-1048-3.ch023
https://doi.org/10.4018/978-1-7998-1048-3.ch023
Publikováno v:
Industrial Marketing Management. 72:4-16
Based on resource advantage theory of competition, we attempt to identify industrial brand equity dimensions in today's competitive, high-technology, and global business-to-business environment. Through a quantitative study with 443 buying center mem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7afa82f268369091c6df1df13e70e90
https://doi.org/10.1016/j.indmarman.2017.11.009
https://doi.org/10.1016/j.indmarman.2017.11.009