Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Ching-Jui Keng"'
Autor:
Ching-jui Keng, 耿慶瑞
87
An interactive advertising is a message in an interactive medium, that promotes idea, good or services in real time, is available on individual demand, and affords individual choice in selection of advertising content. Accord to the past rese
An interactive advertising is a message in an interactive medium, that promotes idea, good or services in real time, is available on individual demand, and affords individual choice in selection of advertising content. Accord to the past rese
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/88100534448950775472
Autor:
Yu-Hsin Chen, Ching-Jui Keng
Publikováno v:
Journal of Marketing Communications. :1-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b595bb4e4db905d03a74dfef57681ee
https://doi.org/10.1080/13527266.2023.2193191
https://doi.org/10.1080/13527266.2023.2193191
Publikováno v:
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2ca4b7bb435c4722277ae23c9cfcf01
https://doi.org/10.1007/978-3-031-14961-0_10
https://doi.org/10.1007/978-3-031-14961-0_10
Publikováno v:
Corporate Management Review. 2021, Vol. 41 Issue 1, p1-48. 48p.
Publikováno v:
Journal of Research in Interactive Marketing. 16:403-419
PurposeWith the advancements of Internet of Things (IoT) and artificial intelligence (AI) in recent years, smart objects (SOs) have been widely applied in the lives of consumers to fulfill a variety of functions. This research aims to explore the new
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d267a1a4bc726844696b8249b782e85
https://doi.org/10.1108/jrim-03-2021-0064
https://doi.org/10.1108/jrim-03-2021-0064
Publikováno v:
Corporate Management Review; 6/30/2023, Vol. 43 Issue 1, p65-96, 32p
Publikováno v:
Internet Research. 30:737-762
PurposeThis study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for new live streaming channel promotions.Design/methodology/approachThis stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::299e45c3432e56d98a2592988b6f4202
https://doi.org/10.1108/intr-11-2018-0487
https://doi.org/10.1108/intr-11-2018-0487
Autor:
Van-Dat Tran1 dattv@buh.edu.vn, Ching-Jui Keng2 cjkeng@ntut.edu.tw
Publikováno v:
Contemporary Management Research. Dec2018, Vol. 14 Issue 4, p277-291. 15p. 3 Charts.
Publikováno v:
Corporate Management Review. 12/31/2018, Vol. 38 Issue 2, p57-94. 38p.
Autor:
Ching-Jui Keng, Yu-Hsin Chen
Publikováno v:
Internet Research. 29:167-193
Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an online real-person English learning platform service. Design/methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35015f2a8fc81944a48d25b4299894cc
https://doi.org/10.1108/intr-09-2017-0343
https://doi.org/10.1108/intr-09-2017-0343