Zobrazeno 1 - 10
of 132
pro vyhledávání: '"Ching-Jui Keng"'
Autor:
Yu-Hsin Chen, Ching-Jui Keng
Publikováno v:
Journal of Marketing Communications. :1-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b595bb4e4db905d03a74dfef57681ee
https://doi.org/10.1080/13527266.2023.2193191
https://doi.org/10.1080/13527266.2023.2193191
Publikováno v:
Corporate Management Review. 2021, Vol. 41 Issue 1, p1-48. 48p.
Publikováno v:
Corporate Management Review; 6/30/2023, Vol. 43 Issue 1, p65-96, 32p
Autor:
Van-Dat Tran1 dattv@buh.edu.vn, Ching-Jui Keng2 cjkeng@ntut.edu.tw
Publikováno v:
Contemporary Management Research. Dec2018, Vol. 14 Issue 4, p277-291. 15p. 3 Charts.
Publikováno v:
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2ca4b7bb435c4722277ae23c9cfcf01
https://doi.org/10.1007/978-3-031-14961-0_10
https://doi.org/10.1007/978-3-031-14961-0_10
Publikováno v:
Corporate Management Review. 12/31/2018, Vol. 38 Issue 2, p57-94. 38p.
Publikováno v:
Journal of Research in Interactive Marketing. 16:403-419
PurposeWith the advancements of Internet of Things (IoT) and artificial intelligence (AI) in recent years, smart objects (SOs) have been widely applied in the lives of consumers to fulfill a variety of functions. This research aims to explore the new
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d267a1a4bc726844696b8249b782e85
https://doi.org/10.1108/jrim-03-2021-0064
https://doi.org/10.1108/jrim-03-2021-0064
Autor:
Ching-Jui Keng, Van-Dat Tran
Publikováno v:
Contemporary Management Research. 14:277-291
The purpose of this study is to develop a brand authenticity scale by reviewing the relevant literature to identify the factors important for brand authenticity, then developing and testing the discriminant and convergent validity of measurement scal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3aad983f0b000db8832080741a8aca56
https://doi.org/10.7903/cmr.18581
https://doi.org/10.7903/cmr.18581
Publikováno v:
Internet Research. 30:737-762
PurposeThis study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for new live streaming channel promotions.Design/methodology/approachThis stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::299e45c3432e56d98a2592988b6f4202
https://doi.org/10.1108/intr-11-2018-0487
https://doi.org/10.1108/intr-11-2018-0487
Publikováno v:
Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 3, p431-444. 14p.