Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Chinelo Ogochukwu Mebuge"'
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 8, Iss 3 (2019)
Integrated marketing communication (IMC) is an instrument whereby organisations can create and nurture stakeholder relationships. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse
Externí odkaz:
https://doaj.org/article/6856e55580094b45a9c3decc3ab2e300
