Výsledky vyhledávání - "Chimun Kr. Nath"

Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour

Autor: Mridusmita Das, Chimun Kr. Nath

Publikováno v: Asian Journal of Management. 8:1092

Media advertisements are the major source of disseminating information regarding quality, product features, etc. to the consumers and thus posses a high level of brand awareness followed by a standardized decision making capacity. With the basis on a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c2a3781de21dac02ea000f675cffe4d6
https://doi.org/10.5958/2321-5763.2017.00167.6

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání