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Publikováno v:
Journal of Student Research. 11
Despite the rising interests in the use of big data analytics (BDA), it is unclear whether the use of BDA is beneficial to product innovation. Building on the Resource-Based View, this study aims to examine the relationship between BDA and product in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecb60625535cf8c8d12797cea081480e
https://doi.org/10.47611/jsrhs.v11i4.3225
https://doi.org/10.47611/jsrhs.v11i4.3225
