Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Chiara Piancatelli"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5feacf2b0d12d6e4fe5e73c551306d5f
https://doi.org/10.1007/978-3-031-24687-6_109
https://doi.org/10.1007/978-3-031-24687-6_109
Publikováno v:
International Journal of Market Research. 63:134-160
This study aims to understand how people engage with art in the era of selfies, digital devices, and social media. It examines the audience experience of an art exhibition, where visitors are encouraged to use social media to share their art experien
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b9d288570eced4c4fd8faf57377a3a41
https://doi.org/10.1177/1470785320963526
https://doi.org/10.1177/1470785320963526
Publikováno v:
Journal of Strategic Marketing. 29:546-566
This paper examines the role of museum atmosphere in affecting brand trustworthiness, perceived quality, visitor satisfaction, and visitor behavioral intentions in a museum context in Italy. While ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::328fe8dc54eb893b1d155a29755dc73d
https://doi.org/10.1080/0965254x.2020.1786846
https://doi.org/10.1080/0965254x.2020.1786846
This chapter reviews the event marketing literature to show how events play a crucial strategic role in the new mediascape. In the context of new media, events could be used to amplify a brand communication strategy at all event stages: before-during
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10bb63e62c33cc541cf43ede9326d8d8
https://doi.org/10.4018/978-1-7998-3201-0.ch008
https://doi.org/10.4018/978-1-7998-3201-0.ch008
Publikováno v:
Digital Transformation in the Cultural and Creative Industries
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26ac61ce2c0b2fb6ba69f31adfbc431e
https://doi.org/10.4324/9780429329852-3
https://doi.org/10.4324/9780429329852-3
Autor:
Massi, M., Chiara Piancatelli
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c2da5f536389ecaf330acfb94b34111c
http://hdl.handle.net/11565/4046855
http://hdl.handle.net/11565/4046855
Publikováno v:
The Artification of Luxury Fashion Brands ISBN: 9783030261207
This chapter deals with Balenciaga, a brand that carries the name of the designer known as “The Master of Haute Couture”, one of the most revered and influential fashion designers of the twentieth century. Characterized by sculptural quality, def
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eac3f67db7d8538ef953dfb6d83717c9
http://hdl.handle.net/11565/4046861
http://hdl.handle.net/11565/4046861
I social media si stanno trasformando in ambienti sempre più ricchi di interazioni tra brand e consumatori. Per questo motivo, le aziende devono imparare a metterli al centro della propria visione strategica e della propria capacità di innovazione.