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Autor:
Chialun Ariel Wu, 吳佳倫
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Tie-ins can lower the marketing costs of films … and help us reach to more consumers. By means of tie-ins with consumer goods, films can appeal to consumers who are not exposed to traditional movie trailers. — Jan Kean, domestic marketing
Tie-ins can lower the marketing costs of films … and help us reach to more consumers. By means of tie-ins with consumer goods, films can appeal to consumers who are not exposed to traditional movie trailers. — Jan Kean, domestic marketing
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/72470035664572831861
