Výsledky vyhledávání - "Chia-Wei Joy Lin"

Conference

The Gift That Keeps on Giving: Regifting Across Cultures.

Autor: Mittal, Sarah¹, Chia-Wei Joy Lin²

Publikováno v: Society for Marketing Advances Proceedings. 11/01/2020, p152-154. 3p.

Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention

Autor: Feisal Murshed, Chia-Wei Joy Lin, Yinlong Zhang

Publikováno v: Social Marketing Quarterly. 26:204-217

Background: Smoking-related intervention remains an important social marketing challenge. This article investigates the role of precipitation in driving smoking initiation and, by extension, examines how the nature of the persuasive appeal of anti-sm

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ff5a324eb58b760d116d7d22bde1b400
https://doi.org/10.1177/1524500420942429

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Conference

To Be Close or Not to Be Close? How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions.

Autor: Chia-Wei Joy Lin¹, Saerom Lee², Bingxuan Guo²

Publikováno v: Advances in Consumer Research. 2019, Vol. 47, p743-745. 3p.

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Conference

Virtual Identity vs. Actual Identity: Measurement.

Autor: Chia-Wei Joy Lin¹ joy.cw.lin@gmail.com, Yinlong Zhang¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pJ-38-J-39. 2p.

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