Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Chia-Wei Joy Lin"'
Autor:
Mittal, Sarah1, Chia-Wei Joy Lin2
Publikováno v:
Society for Marketing Advances Proceedings. 11/01/2020, p152-154. 3p.
Publikováno v:
Advances in Consumer Research. 2019, Vol. 47, p743-745. 3p.
Publikováno v:
Social Marketing Quarterly. 26:204-217
Background: Smoking-related intervention remains an important social marketing challenge. This article investigates the role of precipitation in driving smoking initiation and, by extension, examines how the nature of the persuasive appeal of anti-sm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff5a324eb58b760d116d7d22bde1b400
https://doi.org/10.1177/1524500420942429
https://doi.org/10.1177/1524500420942429
Autor:
Chia-Wei Joy Lin1 joy.cw.lin@gmail.com, Yinlong Zhang1
Publikováno v:
AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pJ-38-J-39. 2p.
Publikováno v:
Journal of the Academy of Marketing Science. Nov2022, Vol. 50 Issue 6, p1236-1256. 21p.
Publikováno v:
Advances in Consumer Research. 2018, Vol. 46, p897-946. 50p.
Publikováno v:
Advances in Consumer Research. 2017, Vol. 45, p1011-1072. 62p.
Publikováno v:
Social Marketing Quarterly; Sep2020, Vol. 26 Issue 3, p204-217, 14p