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pro vyhledávání: '"Chi Thanh Bui"'
Publikováno v:
Heliyon, Vol 10, Iss 11, Pp e32168- (2024)
Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platf
Externí odkaz:
https://doaj.org/article/2ffc64ce41f14692b665bd3895fb35bd
Publikováno v:
Innovative Marketing, Vol 19, Iss 4, Pp 269-283 (2023)
Social media live streaming commerce is an emerging and effective online shopping channel that integrates live streaming and e-commerce through social media platforms. This trend has gained significant attention, particularly from Generation Z, who a
Externí odkaz:
https://doaj.org/article/71d10e9a707a471b87c0887c382668f6