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pro vyhledávání: '"Chi T.K. Nguyen"'
Autor:
Chi T.K. Nguyen, Jusik Park
Publikováno v:
Asia Marketing Journal, Vol 25, Iss 4, Pp 173-193 (2024)
This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of beh
Externí odkaz:
https://doaj.org/article/ab492c0f1b01411aa120f148a5b2e5e4
Autor:
Mustafeed Zaman, Tan Vo-Thanh, Chi T.K. Nguyen, Rajibul Hasan, Shahriar Akter, Marcello Mariani, Lubica Hikkerova
Publikováno v:
Journal of Business Research. 154:113359
Autor:
Thuy Thi Ngoc Vo, Chi T.K Nguyen
Publikováno v:
International Journal of Marketing Studies. 7
This study aims to investigate how financial risk, performance risk, physical risk, store image and familiarity affect perceived quality and customer purchase intention toward private labels in Vietnamese context. Moreover, the moderating effects of