Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Chi Cheng Luan"'
Autor:
Chi-Cheng Luan
Publikováno v:
Social Influence, Vol 18, Iss 1 (2023)
This study investigates the motivations of socially responsible consumption from the perspective of identity-based motivation theory. The findings suggest that personal-identity appeals promote socially responsible products with utilitarian values mo
Externí odkaz:
https://doaj.org/article/5512bfa531f149188278d5553bfc79b5
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p303-307. 5p.
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p734-740. 7p.
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p105-109. 5p.
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p70-74. 5p.
Publikováno v:
Applied Sciences, Vol 11, Iss 19, p 9071 (2021)
Student life causes many sources of stress due to the requirements of managing schoolwork, family, friends, health and wellbeing, and future career planning. Some students are overwhelmed and lack resilience to overcome stress, especially if they are
Externí odkaz:
https://doaj.org/article/d077c43c4e394b6f970efef547bea21b
Publikováno v:
Applied Sciences
Volume 11
Issue 19
Applied Sciences, Vol 11, Iss 9071, p 9071 (2021)
Volume 11
Issue 19
Applied Sciences, Vol 11, Iss 9071, p 9071 (2021)
Student life causes many sources of stress due to the requirements of managing schoolwork, family, friends, health and wellbeing, and future career planning. Some students are overwhelmed and lack resilience to overcome stress, especially if they are
Publikováno v:
AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p31-32. 2p.
Autor:
Couchen Wu1 wu@ba.ntust.edu.tw, Chi-Cheng Luan yau@ba.ntust.edu.tw
Publikováno v:
Journal of International Consumer Marketing. 2007, Vol. 20 Issue 1, p5-18. 14p. 4 Charts.
Autor:
Chi-Cheng Luan, Couchen Wu
Publikováno v:
Journal of International Consumer Marketing. 20:5-18
In East Asia, consisting of societies strongly collectivist in nature, a marketing style called the “night market”—essentially a large bazaar which can cover many city blocks—is very successful in spite of the notable crowding and limited spa