Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Chezy Ofir"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 597-614 (2024)
The latest effort in delivering computing resources as a service to managers and consumers represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to users over the internet from large-scale
Externí odkaz:
https://doaj.org/article/977ff91a5b98466d9833a07cbef9b400
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
A prominent recurring theme in social comparison is the concept that individuals are not indifferent to the results that others achieve, and typically seek pleasure while avoiding pain. However, in some cases they behave atypically–counter to this
Externí odkaz:
https://doaj.org/article/90b1a049177f41b6a486c0f93d4e758a
Autor:
Chezy Ofir
Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate,
Publikováno v:
Journal of Advertising Research. 57:305-318
This investigation attempts to assess quantitatively past studies on advertising-appeal differences and scale them on a common metric. On the basis of a large and unique dataset using comparative meta-analysis, this study provides measures of the rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4ff1b1c8a0b14b994c5502bad2d8713
https://doi.org/10.2501/jar-2017-017
https://doi.org/10.2501/jar-2017-017
Publikováno v:
The Communication Review. 19:192-222
Message appeals are a key component of communication campaigns and an important source of campaign influence. However, research on them is heavily fragmented and it is difficult to generalize findi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c0f17a62c5cd8f81e100fd6db83d8d0
https://doi.org/10.1080/10714421.2016.1195204
https://doi.org/10.1080/10714421.2016.1195204
Publikováno v:
Journal of Consumer Psychology. 20:53-65
The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the tim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6053454968c03804687770a8da858ef0
https://doi.org/10.1016/j.jcps.2009.08.002
https://doi.org/10.1016/j.jcps.2009.08.002
Publikováno v:
Journal of Marketing. 73:105-114
The authors propose that participation in market research can determine consumers' experiences with and evaluations of marketing services/products. Building on and extending a prior finding that expectation to evaluate a service (or product) leads to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84244d6042a88285e40a4ff52576e7d9
https://doi.org/10.1509/jmkg.73.6.105
https://doi.org/10.1509/jmkg.73.6.105
Publikováno v:
Journal of Retailing. 84:414-423
This paper investigates the processes underlying consumers’ memory-based store price judgments. The numerosity heuristic implies that the greater the number of relatively lower priced products at a store that consumers can recall, the lower will be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abf6078d32ac247e4c7198bfbc501d38
https://doi.org/10.1016/j.jretai.2008.08.001
https://doi.org/10.1016/j.jretai.2008.08.001
Autor:
Chezy Ofir
Publikováno v:
Journal of Consumer Research. 30(4):612-21
Behavioral pricing research has shown consumers to have lower and upper price thresholds, represented by an inverted U-shaped price acceptability function. We propose another basic reaction to price, namely, "lower price is better," represented by a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8df493bc0a53141c45ae285a9a7986e8