Výsledky vyhledávání - "Cheukhei Danny Chung"

Corporate Social Responsibility Communications on Social Media and Consumers' Brand Engagement: A Case Study of Hotels in Hong Kong

Autor: Cheukhei Danny Chung, Yixing (Lisa) Gao, Daniel Leung

Publikováno v: New Technology and Mediated Chinese Tourists ISBN: 9781003392347

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9afa33d7e0efd841248fe03ce0f7637a
https://doi.org/10.4324/9781003392347-5

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Corporate Social Responsibility Communications on Social Media and Consumers’ Brand Engagement: A Case Study of Hotels in Hong Kong

Autor: Cheukhei Danny Chung, Lisa Gao, Daniel T. Leung

Publikováno v: Journal of China Tourism Research. 16:547-565

This paper aims to investigate how the communication of the three major types of corporate social responsibility (CSR) initiatives (i.e. environmental, societal and stakeholders’ CSR) on Facebook a...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3616ba4407689027ab77177ba4c694dc
https://doi.org/10.1080/19388160.2019.1643434

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